• Headshot of a Contractor Growth team member
  • Kristin Sullivan, blonde with glasses, gray blazer, and necklace, smiles on a yellow chair before a wooden wall at Hook Agency.
  • Marcus Sheridan, in a blue blazer and white patterned shirt, confidently smiles before a wooden plank background on Hook Agency's site.

Marketing for contractors

MORE VISIBILITY.MORE LEADS. MORE GROWTH.

Local SEO, AEO, website design and Meta (Facebook & Instagram) ads, run as one system. We help businesses of every kind — roofers, HVAC companies, plumbers, electricians and multi-location service brands — get found, look credible and turn attention into customers.

Combined local search results visual showing Google Maps, Google Guaranteed, Google Ads, Organic Result, and Reviews.

The Reality

YOUR CURRENT MARKETING IS WORKING
AGAINST YOU

Most contractors don’t have a lead problem. They have a visibility and conversion problem. When your SEO, website and Meta ads work in separate silos, homeowners call the next company on the list.

Problem Breakdown Image
  • 01

    You’re invisible when buyers are ready.

    When a roof leaks or the AC quits, homeowners grab their phone and search. If you don’t show up near the top of Google, the Map Pack or AI answers, that job goes to a competitor.

  • 02

    Google finds you. Your website doesn’t close.

    A slow, generic or unclear website loses trust in seconds and sends ready-to-hire homeowners somewhere else.

  • 03

    Your marketing works in separate pieces.

    SEO, your website and your Meta ads should feed one another. When they don’t, leads slip through and your budget gets wasted.

Our Process

SEE HOW EASY IT IS TO GROW WITH US

From the first call to ongoing growth, we build a connected marketing strategy around your business, your market and your goals.

Discovery Call

01

We learn about your company, your service area, your current marketing and the jobs you want more of. This helps us see what is working and where calls are slipping away.

Strategy + Growth Plan

02

We review your website, local rankings, Map Pack visibility, paid ads, and competitors. Then we create a clear plan focused on generating more roofing, HVAC, plumbing, and other high-intent service leads.

Onboarding + Setup

03

We collect the logins, photos, licenses and tracking details we need to get started. Our team handles the setup so you can stay focused on running jobs.

Build + Launch

04

We improve the parts of your marketing strategy included in your plan, such as your website, Local Map Pack SEO, Google LSA, and paid advertising.

Report + Improve

05

We track calls, leads, rankings and campaign performance, then keep improving the plan based on real results in your market. No fluff, just what is booking jobs.

In Hook Agency’s modern, open office, a man in a black cap works at a standing desk with a laptop and monitors, while another team member focuses at a seated workstation in the background.

How We Work

SIMPLE, HONEST, BUILT FOR CONTRACTORS

No long pitch decks and no locked-in websites. Here is what working with us looks like.

01

Free marketing review

We look at your website, Google Business Profile and local rankings, then tell you plainly what is holding you back.

02

A plan for your trade

You get a clear plan built around the jobs you want more of and the areas you serve, with pricing up front.

03

We build and run it

We handle the website, local SEO, AEO and Meta ads as one system, and report on calls and booked jobs, not vanity numbers.

Our Services

ONE STRATEGY. EVERY PART OF YOUR GROWTH.

Your website, local visibility and advertising should all pull in the same direction. We build one connected system so you get found first, look credible and win more of the jobs already out there.

Dominate local search.

We improve your Map Pack visibility, organic rankings and Google Business Profile so homeowners find you first in your service area.

Local search map result mockup.

Look trustworthy before they call.

Your website is your first impression. We design contractor sites that build trust fast, make your services clear and turn visitors from search and Meta ads into real calls.

Website homepage design mockup.

Fill the pipeline with Meta ads.

We build, run and optimize Meta (Facebook & Instagram) ad campaigns — creative, audiences, offers and retargeting — alongside Google Search and LSA, so you reach buyers before and after they search.

Paid search results mockup.

Get cited by AI (AEO).

Answer Engine Optimization makes your company the one ChatGPT, Google AI Overviews and voice search recommend when a homeowner asks who to call.

AI overview mockup.

What We Do

MARKETING, BUILT DIFFERENT

Four services. One growth system.

Whether a homeowner is searching Google, scrolling Instagram or asking an AI assistant for a recommendation, we make sure your company is the one they find and trust. From one-truck shops to multi-crew operations, we build around how your customers actually hire.

  • Visibility across Google, the Map Pack and AI answers.
  • Websites, landing pages and campaigns built to convert.
  • Local SEO, AEO, website design and Meta ads under one roof. We never sell your leads.

MARKETING OPTIONS BUILT AROUND YOUR BUSINESS

Straightforward starting prices by service. Mix local SEO, AEO, website design and Meta ads together, or start with the one that moves your business first.

Local SEO

Show up where local customers are searching. Local SEO and your Google Business Profile work together to bring in qualified calls from your service area.

$500 /mo

*Starting price for local SEO only

AEO

Get found in AI answers. We structure your site, schema and business facts so ChatGPT, Google AI Overviews, Gemini and voice search quote you as the answer.

$500 /mo

*Starting price, often paired with SEO

Website Design

A fast, conversion-focused website built around your services, service area and the way customers actually get in touch.

$1,000+ one-time

*One-time starting price. You own 100% of your website from day one

Meta Ads Management

Facebook and Instagram campaigns built with your brand, offers and creative, launched, monitored and optimized for real leads.

$1,500 /mo

*Starting price for ads management, ad spend not included

READY TO CHOOSE A PLAN?

Google-style credibility icon
Full-Service SEO, AEO, Websites & Meta Ads
Owner operated square icon
Owner Operated Hands-on with every customer
Inc. 5000 logo
Proven Results Home service contractors

FAQ

Commonly Asked Questions

What does Contractor Growth cost?

Our pricing depends on the services your business needs, your market and the scope of work. We provide clear pricing before work begins, so you know exactly what is included and what you are paying for.

How often will I receive reports and updates?

You will receive clear monthly reporting covering calls, leads, rankings, website performance, and paid campaign results. Our team also stays in communication throughout the month, so you are never left wondering what is happening.

What services do you provide?

We provide local SEO, answer engine optimization (AEO), website design and Meta (Facebook & Instagram) ads management, plus Google Ads and Local Services Ads where they fit. Everything runs as one connected strategy.

How soon can I expect to see results?

Paid campaigns can begin generating activity sooner, while SEO and Local Map Pack growth usually build over time. The timeline depends on your market, competition, starting position, and the services included in your plan.

What types of businesses do you work with?

We work with home service contractors: roofing, HVAC, plumbing, electrical, painting and well drilling companies, from single-truck shops to multi-location brands. Some focus on one town, others cover several markets.

What makes Contractor Growth different?

We run SEO, AEO, website design and Meta ads as one connected strategy instead of separate services, and the person who plans your marketing is the person who runs it.

Why does marketing require a long-term strategy?

Strong local visibility is built through consistent website improvements, SEO, reviews, content, advertising, and ongoing optimization. A long-term approach gives the strategy enough time to build momentum, respond to competitors, and produce more reliable growth.

READY TO OWN YOUR LOCAL MARKET?

Let’s build a marketing system that gets you found first and turns more attention into customers.

CONTACT US TODAY!